Balancing productivity and efficiency is important for success in the constantly changing field of digital marketing. There are daily challenges to conquer and there is no better way to maximize your workflow than by relying on a few fundamentals to provide assistance. While there are a plethora of tools online to help make your marketing endeavors easier, we’ve curated a handful that collectively shape the blueprint for success. From a versatile business suite to an intelligent writing editor, we’ve compiled five essential assets to help connect your clients to your business through digital marketing.
1. Simplify with Zoho’s dynamic workspace
With its user-friendly interface, Zoho is a software suite that offers cloud-based tools to help manage your organization and optimize your marketing efforts. The platform has a comprehensive hub of tools that focus on business, productivity, and collaboration that are designed to work seamlessly together. With Zoho CRM, you’re able to organize marketing activities, automate client support and track customer interactions. Scheduling posts and tracking social media engagement can be done with Social and Analytics. Zoho also has an email marketing platform that allows users to create and track email campaigns. There’s plenty more to explore within the Zoho ecosystem to elevate your digital marketing efforts.
2. Create surveys with Tally
Providing surveys for clients can help your business tap into valuable insights. Just like having a conversation, it’s genuine and a great way to learn about any potential improvements for your business. Tally streamlines the process by making it easy to create forms by giving you a template to work on. Once you pick a template, blank spaces are provided for you to input and customize user data, questions and images. The platform also offers additional tools to collect signatures and accept payments. Conducting a market research survey with Tally provides you with reliable data about your target market and helps direct your marketing message to their needs. With a clean canvas to start on, Tally gives you full control of crafting your survey in no time and with minimal hassle.
3. Transform your projects with Unsplash
With an extensive collection of high-quality and royalty-free images, you can enhance your content creation with Unsplash. They host a diverse array of images from different themes and styles for you to download for free. Use their search bar functionality to find precisely what you're looking for with specific keywords, saving you plenty of time. Unsplash is supported by pictures showcased by real photographers and provides an authentic visual upgrade to any of your projects. With over five million photos in their collection, there’s a good chance you’ll find what you’re looking for.
4. Refine your writing with Grammarly
You’re in the last stages of your draft and all you need is that final touch in editing and refining. Your new writing companion, Grammarly is all of that and more! This software catches any errors in your writing but also helps you sound clear and engaging. You’ll find the software suggesting alternative words and phrases to improve clarity. Additionally, it provides insights into your writing style and tone, helping you convey your message with consistency across various channels. Although it is helpful, it’s important to assess the context of your writing. While Grammarly offers a free version, they also offer a premium version that provides advanced features such as plagiarism detection and an even more improved grammar-checking system. The best part is that it works seamlessly in your web browser, making it the ultimate tool to elevate any writing in your projects.
5. Team up with Slack
Effective communication and seamless collaboration are the key ingredients for marketing success. One such tool that has gained popularity in recent years is Slack, a tool that serves as a central hub for team communication, especially for your marketing efforts. Whether it’s discussing campaign strategies, sharing creative assets or seeking feedback, Slack can organize each conversation into separate channels. The way that it’s presented minimizes clutter and confusion, allowing team members to quickly find and reference relevant information. Long gone are the days of emailing back and forth to get a simple reply. You’ll be able to engage in quick conversations and seamless file sharing without delay. Create to-do lists, reminders and project milestones on Slack for the entire team to stay on top of their workflow. Another unique feature of the platform is the use of bots and automation tools that help moderate your social media posts. These bots can schedule content and generate performance reports which ultimately cuts down your overall workload.
Digital marketing is a broad field and there isn't just one platform that is able to cover all aspects. However, the versatile tools that we've mentioned play a diverse role in aiding in many areas of marketing. As technology continues to evolve, the platforms are continually updated and optimized to fit our changing needs. There are countless other apps out there that assist your digital marketing efforts and the tools that we mentioned above are a great foundation to empower your workflow and productivity. Hopefully this provides you new insights and a helpful starting point.
Author: Gary Wong
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About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids,
Michigan, and is a proud member of People First Economy and the West Michigan Hispanic Chamber of Commerce. We help businesses thrive. By improving our client's sales over 60%, reducing their expenses and boosting their engagement by 40% or more, we enable our clients to refocus on what they love.
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