Establishing a Strong Online Presence

When we take a look at companies with big names such as Amazon or Microsoft, we’re able to sense their commitment to passion and change ‒ even over the internet. As the online world moves at a quick pace, being able to capture our client's attention and retain it is the gateway to business growth and recognition. As a small business, establishing a strong online presence is key to separating ourselves from competitors and crafting our individual stories to tell. There are around 5 billion people who have access to the Internet and about 76% of adults in the US shop online, making it mandatory to invest in strengthening our online presence.

1. Maintain a well-designed and optimized website

A website can be the first impression that reflects your brand's identity and credibility. Clients want to have an enjoyable user experience while browsing your offerings, so making your website seamless and responsive will ensure that they leave with a positive impression. As smartphones become increasingly popular, implementing a mobile-friendly design that is responsive to different screen sizes is important. Furthermore, websites that are better designed are more likely to rank higher in search engines optimizing for positive SEO results.

2. Create a viable social media strategy

Building a positive relationship with your clients can be done by having a consistent rollout of content for your social media platforms. You can begin by setting measurable and realistic goals on platforms where your target audience is most active. Over time and with experience, your content will become more appealing and increase in quality. From sharing relevant information, understanding your target audience and encouraging conversations, your followers will trust and resonate with your content.

3. Engage with online communities

Being active with your target audience is a direct way to build a strong online presence for your business. Authentic engagement is important because users can spot spam or self-promotion within the community. Whether it's commenting on relevant information or staying informed, this builds trust and shows that your organization values fellow members. One thing to keep in mind is to respect community guidelines and its members. It's important to maintain professionalism when navigating the web to build a positive reputation. Identifying responsive communities, observing discussions and becoming an active member within the audience are all a part of managing an active online presence.