Social media is not a fad, it’s a trend. It is continuing to expand and reach larger segments of the market. Most business owners are comfortable using social networking sites for personal use however, the concept of incorporating it into their business seems foreign, daunting and confusing.
Accordi...
In Part I of this series the focus was on how to establish your presence online. It is clear that as technology advances and consumers become more immersed in it, it is even more important for businesses to be represented there. Now that you have determined who your target audience is, the next ste...
Throughout my interactions with entrepreneurs and small business owners, questions always arise around using technology in the workplace. Between automating processes, promoting their business online and using cloud-based technology, business owners want to know what will work and how they can do i...
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