We are your partners

Let us put our education, years of hands-on experience and dedication to continued professional development to work for you.

Talk With Us

We handle your essential operational needs so you can focus on furthering your mission, services and products.

We're based in Grand Rapids, MI and we support organizations throughout the country. We provide customized solutions to established business owners, nonprofit directors and entrepreneurial support organizations to help them succeed.


Additionally, we understand the unique challenges start-up entrepreneurs face wearing multiple hats and possibly having limited resources. We have tailor-made specific solutions to help you get started on the right path.

Woman presenting information
Woman leading a business meeting
Small group working together
Business group working together

Benefits of a Business Advisor

Our clients have a solid knowledge of their product, service or organization's mission. They reach out to us to help them gain expertise in the essential support services they need to take their ideas from concept to reality. We're here to not only provide hands-on guidance but also accountability, access to resources, and long-term support.

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Our Mission

We empower change-driven leaders with the essential tools, resources and ongoing support they need for intentional growth. Through our personalized approach, we reduce stress by simplifying complex financial management, marketing and strategic planning processes, making them approachable and actionable. By improving our client's sales over 60%, reducing their expenses and boosting their engagement by 40% or more, we enable our clients to refocus on what they love and continue positively impacting the people and communities they serve.

Our Vision

To provide change-driven leaders throughout the nation with approachable, innovative, industry-leading solutions and an unwavering commitment to long-term support. By expanding our passionate, diverse team of lifelong learners, we will enhance our in-house capabilities and continuously elevate our knowledge in service of our clients and in support of our core values of creativity, reliability, teamwork and collaboration.

What Makes Us Unique

Certified Micro-Local Business Enterprise (MLBE)

Certified Women-Owned Small Business (WOSB)

NMSDC-Certified Minority Business
Enterprise (MBE)

US Black Chamber Certified Black-Owned Business

WBENC-Certified Women’s Business
Enterprise (WBE)

Our Core Values

Honesty

Respect

Reliability

Creativity

Teamwork and collaboration

Our Approach

We are intentional in our approach to hire quality, diverse talent, utilize fellow local small businesses for our professional service needs and remain actively engaged within the community.

Meet Your Team

Great things are achieved by great people. We have a rockstar team ready to serve you and help your organization reach new heights.

Leandra Nisbet headshot
Leandra has over 15 years of expertise in leadership, sales, and marketing. She earned her BBA and MBA from Davenport University. Leandra is actively involved in the community, serving on boards, councils, and committees. She's honored to be a GRBJ 40 Under 40 recipient.

Leandra Nisbet

Owner

Lisset Burkett headshot
Lisset brings over 7 years of administrative experience as well as sales and marketing expertise. She handles internal and external communications, marketing, as well as the administrative functions for our team.

Lisset Burkett

Executive Assistant

Shelly Smalligan Headshot
Shelly is an organized and efficient planner with 5 years of administrative and team management experience. She earned her BS from Western Michigan University and is passionate about volunteering to meet community needs.

Shelly Smalligan

Project Coordinator

Shelly Smalligan Headshot
Danielle is patient with an eye for detail. She enjoys solving puzzles and creating Excel sheets. With 6 years of admin experience and a BA from Grand Valley State University, she is passionate about helping those around her.

Danielle Covert

Financial Administrator

Gary Wong Headshot
Gary is a graduate from San Jose State University. With a dedication to continued growth, he brings hands-on experience in marketing and leadership and seeks to make a positive impact in the field.

Gary Wong

Digital Content Strategist

Shelly Smalligan Headshot
Mariolga uses the most suitable digital marketing tools to help businesses grow and reach their goals. Combining data with a touch of creativity, she supports companies by generating success-focused strategies and messaging.

Mariolga Urdaneta

Digital Branding Strategist

Gary Wong Headshot
Gary is a graduate from San Jose State University. With a dedication to continued growth, he brings hands-on experience in marketing and leadership and seeks to make a positive impact in the field.

Gary Wong

Digital Content Strategist

Shelly Smalligan Headshot
Mariolga uses the most suitable digital marketing tools to help businesses grow and reach their goals. Combining data with a touch of creativity, she supports companies by generating success-focused strategies and messaging.

Mariolga Urdaneta

Digital Branding Strategist

Join Our Team

Community Involvement and Awards

Good For Grand Rapids logo
West Michigan Hispanic Chamber of Commerce Member logo
Local First Member logo
Women Who Mean Business plaque
GRBJ Top Women-Owned Business plaque
2019 Corp! Magazine MI Economic Bright Spots Recipient Plaque