By: Leandra | June 21, 2018

Instagram screenshot

Instagram has made huge milestones and leaps over the years to become one of the most popular social media platforms, outperforming Twitter, LinkedIn, Pinterest, and Reddit combined when it comes to engagement. With more than 800 million active monthly users, Instagram has become a darling for businesses. What’s more -- the platform is built around the premise of creating buzz, something that can do wonders for any business digital marketing strategy.


No matter how you look at it, Instagram will keep pulling in more and more active users, and it’s high time you start using it to take your business to the next level. The bigger question, however, is: which types of businesses should or can stand to benefit from using Instagram? Turns out...

By: Leandra | May 29, 2018

Though 2017 has come to an end, it was certainly a busy year for the social media industry. We expect to see a slew of other best-for-business changes in the next few years. Live video, for instance, continued to perform very well last year, with more and more business leveraging its power to spruce up their marketing campaigns. Gone are the days when businesses only had to share content on social media; today, customer engagement and personalized experiences are the game-changers.

But, that isn’t all in the social media for business space.


Are you looking to keep up-to-date with tips for using social media for business? If yes, you’re in good company. In the post, we are going to take a quick look at two social media trends that every fo...

By: Leandra | April 27, 2018

While AI has been associated with tech giants like Google and Amazon, there are good opportunities for small businesses to use AI as well. 

As our last blog post stated, Artificial Intelligence (AI) is a hot topic in 2018 and will continue to generate a buzz for the foreseeable future as machine take up more functions both at home and in the workplace. 

Manufacturing Robot - AI

By: Leandra | April 12, 2018

Artificial Intelligence (AI) has become one of the most talked about issues in the recent past and is still a hot topic in 2018. In the simplest terms, AI refers to machines working on tasks that when done by humans, would require a measure of intelligence. A good example is a computer playing chess. However, today’s artificial intelligence has gone beyond performing simple tasks. Now, AI can learn from the data it computes, a concept that is known as machine learning. 


There are different kinds of Artificial Intelligence: 

•Classic AI – Also known as symbolic or symbol manipulating AI, this is where a machine solves problems in a hierarchically logical way. This approach is top-down, using abstract connections, human-readable ...

By: Leandra | March 20, 2018

Time Management Image

Time is precious, particularly when it comes to running a small business. Yet, there are never more than 24 hours in a day. Some entrepreneurs respond to this fact of life with focus and purpose while others freak out. But, since we all get the same 24 hours, why is it that some people achieve so much more with their time than others? The answer lies in good time management.

Time management is a set of principles, practices, skills, tools and systems that help one use time to accomplish their goals. It refers to the techniques and strategies that individuals use to maximize the work that they do.

Time, once gone, never comes back. As an entrepreneur, your time is your most valuable asset. This is why it is critical to maximize your time m...
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