List Your Business on the Shop Small Map
If you’re running a brick and mortar business than this can help you gain some foot traffic on Small Business Saturday. To get listed on the Shop Small Map, your business must be a qualifying American Express Card-accepting business. It can take time to get your listing approved but it can provide great exposure throughout the year!
Utilize Shop Small Signs and Supplies
You can order or download free signage templates on the American Express website. They provide customizable decals, signage, flyers, posters, survey cards, and more. These are good resources to promote Small Business Saturday and your business at the same time.
Provide Special Offers
Small Business Saturday falls between Black Friday and Cyber Monday. Most customers will be searching for limited time offers/deals and it’s your opportunity to provide them with a special. This can come in the form of buy one, get one free deals, discounts, giveaways, and more.
Leverage Social Media
Twitter, Facebook, Instagram and other social media channels deserve extra attention for this event. Use hashtags like #ShopSmall, #SmallBizSat, and #SmallBusinessSaturday to attract online orders from customers searching for deals on social media.
Staff and Stock
Since Small Business Saturday falls on the busiest retail weekend of the year, it is important to prepare your business for the upsurge in traffic. The last thing you want is to be understaffed or sell out of high demand items.
Following these tips can help you prepare for and run a smooth operation on Small Business Saturday. This is a great time to remember the impact of small businesses throughout the country is unmatched – they account for 99.7% of all businesses in the United States!
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Interested in seeing how we can help you grow and promote your small business? Schedule a consultation with us via email at firstname.lastname@example.org.