By: Leandra | January 11, 2019

Cell Phone Screen

As we welcome the new year and reflect on the digital happenings of 2018, it comes as no surprise that mobile website traffic vs. desktop traffic continues on the upswing. In 2018, 52.2 percent of all website traffic worldwide came from mobile devices in comparison to 50.3 percent in 2017. With each year that passes, more users are hopping on the mobile train, so if you haven’t made the shift, it’s time to get on board! While the idea of enhancing your mobile website may seem daunting, we have a few tips to help you get started.

Ditch the navigation bar

While this tool is quite useful for desktop visitors, the navigation bar takes up too much space on mobile. We suggest replacing it with a hamburger menu or a tab bar so you can focus on effectively showcasing the content your customers are looking for. Mobile design is not a one-size-fits-all, so here’s some resources to help you along the way: 

 
Slide Out Menu Example
Slide Out Menu
 
Tabbed Menu Example
Tabbed Menu

Display Prominent Calls to Action

Front, center, and before the mobile fold is where we suggest putting these. When it comes to your mobile site, you want to make the customers experience as seamless as possible. This means give them what they are looking for! 

Some examples of calls to action are:

 
Call to Action Example
Get Started CTA
 
Call to Action Example
Find Food CTA

  • Contact Us: link to short lead form, phone number, email address, etc.
  • Call Us: link to a working phone number
  • Shop Now: link to your product or service offerings. This page should have updated and professional visuals such as product-specific photos and videos
  • Get Directions: link to Google or Apple Maps

Keep It Simple

Let’s talk design. We suggest going for the simple, clean, and concise approach. Mobile devices are much smaller than desktop, so you essentially have less time and less space to convey your message. Don’t get caught up trying to cram too many graphics, words, or videos on your mobile site. Not only can it be too overwhelming for the customer, it can significantly decrease load time.

In our January newsletter, we’ll take a deeper dive into website tips and tricks that can help enhance your digital presence and improve customer experience. Click here to subscribe and stay tuned!

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