- Social media is a great medium to directly engage your customers. Promote your social media presence frequently to encourage customers to follow your brand.
- Ask questions, create polls, and request feedback on your social media mediums. Customers may hesitate to provide this same feedback in person (if you have a brick & mortar) for various reasons, so this is an opportunity for them to comment when it’s most convenient for them.
- Always respond to messages, comments, and concerns. If a customer comments on your profile and you do not respond, then they may not comment again.
- Regularly share relevant content and update your customers on what’s going on with your business. This is a great opportunity to provide customer service for new products/services.
Engaging your customers is the best way to better understand them. The lifetime value of a customer increases tremendously when they feel a genuine connection with your business. Whether it’s through a loyalty program, social media, or a thank you note, customers want to feel valued. What will you do to better understand your customers?
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About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids, Michigan and is a proud member of Local First and the West Michigan Hispanic Chamber of Commerce. We help businesses grow. By creating customized solutions, we empower businesses and entrepreneurs with the tools to further their development.
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