By: Leandra | January 16, 2020

Two men speaking in a golf pro shop

By: Corey Evans

In honor of Get to Know Your Customers Day, we are highlighting 3 different ways to better understand your customers.

Follow up with your Customers

    • Provide handwritten thank you notes for custom orders if possible. Thank you emails get lost in busy inboxes, but handwritten notes communicate care and require a different level of effort than a simple email.
    • Invite customers to business fairs, expos, and customer appreciation events. You will be able to grasp a better understanding of your customer's interests based on attendance, interactions, and attentiveness at the event.

Ask and reward your customers for taking a brief survey or writing reviews. Respond to both positive and negative reviews to prove that you’re listening to concerns and compliments.

Offer a Loyalty Program

    • Both parties benefit from loyalty programs. They can give your company an edge over your competitor's pricing structure.
    • Loyalty programs help retain customers by giving them incentives to continue conducting business with you. Repeat customers have a much higher lifetime value than one time purchasers.
    • Learn your customer's spending habits by tracking how they are earning reward points.
    • Depending on your company structure, you may be able to offer custom rewards for reaching specific milestones. This customized approach will turn your customer into a brand advocate.

Social Media

    • Social media is a great medium to directly engage your customers. Promote your social media presence frequently to encourage customers to follow your brand.
    • Ask questions, create polls, and request feedback on your social media mediums. Customers may hesitate to provide this same feedback in person (if you have a brick & mortar) for various reasons, so this is an opportunity for them to comment when it’s most convenient for them.
    • Always respond to messages, comments, and concerns. If a customer comments on your profile and you do not respond, then they may not comment again.
    • Regularly share relevant content and update your customers on what’s going on with your business. This is a great opportunity to provide customer service for new products/services.

Engaging your customers is the best way to better understand them. The lifetime value of a customer increases tremendously when they feel a genuine connection with your business. Whether it’s through a loyalty program, social media, or a thank you note, customers want to feel valued. What will you do to better understand your customers?

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About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids, Michigan and is a proud member of Local First and the West Michigan Hispanic Chamber of Commerce. We help businesses grow. By creating customized solutions, we empower businesses and entrepreneurs with the tools to further their development. 


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