By: Leandra | December 14, 2018

Graphic design workup

Consider your website the largest piece of your online real estate. With this in mind we highly suggest devoting extra thought and care into your strategy when building out your custom website. Now, a fully functional and optimized website will not come overnight, but below are a few helpful tips to help guide you through the process. Bonus: you can use us as a resource!

Limit - One Website Per Business

In the world of website ownership, less is more and by less we mean that it’s best practice to maintain only one website per business. Having more than one website can cause confusion to your customers, as they will be unsure where to go and you also won’t drive effective traffic or measure growth accurately. Your website should be easily accessible to customers and contain all of the information they need to know about your business and how to engage with you.

Own Your Domain Name

It can be easy to set up your website as www.abccompany.wordpress.com. Owning your domain name rather than publishing it through a free hosting site can help build credibility for your business –– it simply looks professional and demonstrates to your customers that you are providing legitimate and valuable goods and/or services. So, instead of using a free hosting option, make sure to register www.abccompany.com so you’re in control. Owning your own domain also implies that you are up to date on technology and helps build brand awareness.

Check out this video about domain names.Learn the difference between domain names and websites by clicking here.

Make Your Website Engaging and Valuable

Computer screen with graphics

When developing your website, it’s important to not only consider its functionality, but the information it includes. To create a positive online experience for your customers, ensure your website is easy for customers to navigate and it contains all of the information needed for customers to learn about your business, such as prominent calls to action, concise lead forms, and custom content including verbiage, videos, and photography.

There’s so much more to talk about when it comes to website best practices. To learn more about how to optimize your digital presence, stay tuned for our December Newsletter. You can subscribe to our newsletter by clicking here!

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