Logos are a series of shapes, values, and colors. They are visual symbols that help tell the story of an organization. People make assumptions about core values, principles, and who brands really are based off this symbol, so this is definitely something worth putting time and effort into! Some things to consider when designing your logo:
While your logo is the introduction to your brand, it doesn’t necessarily have to be straightforward. For example, if you own a pizza parlor, you don’t have to throw a pizza slice in your logo! What’s more important is to be original and identifiable by using appropriate colors, typography, and thoughtful design.
When choosing your palette, keep in mind that colors have meaning and evoke...