By: Leandra | December 14, 2018

Graphic design workup

Consider your website the largest piece of your online real estate. With this in mind we highly suggest devoting extra thought and care into your strategy when building out your custom website. Now, a fully functional and optimized website will not come overnight, but below are a few helpful tips to help guide you through the process. Bonus: you can use us as a resource!

By: Leandra | November 09, 2018

Branding Graphic

Logos are a series of shapes, values, and colors. They are visual symbols that help tell the story of an organization. People make assumptions about core values, principles, and who brands really are based off this symbol, so this is definitely something worth putting time and effort into! Some things to consider when designing your logo:


Concept


While your logo is the introduction to your brand, it doesn’t necessarily have to be straightforward. For example, if you own a pizza parlor, you don’t have to throw a pizza slice in your logo! What’s more important is to be original and identifiable by using appropriate colors, typography, and thoughtful design.


Color Palette

When choosing your palette, keep in mind that colors have meaning and evoke...

By: Leandra | September 07, 2018

In a recent blog post, we introduced you to Taryn Kutches and Parker Design. Even though her business is young, Kutches has already found success in her passion career. Like many of us these days, Kutches wears multiple hats. She is a dedicated mother, hard-working sales engineer, and, as you know, the co-founder of Parker Design. In this post, we will be highlighting Taryn’s take on failure and resilience. 


Often times, people are afraid to try new things - even mundane things - out of a fear of failure. Nobody ever wants to be knocked down, hear the the word ‘no’ or simply have something not work out. However, failure is part of human nature. Failure can be good thing. While overcoming failure can absolutely be a testament to the resi...

By: Leandra | August 24, 2018

Leandra Nisbet and Taryn Kutches

Recently Stingray Advisory Group’s founder, Leandra Nisbet, had the pleasure of interviewing Taryn Kutches, a mother of two whose day job is being a sales engineer and has also found success as co-founder of the women’s fashion backpack company, Parker Design. As fellow entrepreneurs, the women were of no shortage of topics to discuss.

Kutches had always wanted to run a passion career of her own, but deciding on a path, at least initially, proved to be difficult for her. “I don’t have some hobby that I’m crazy good at; I wasn’t some super good chef that dreamed of opening their own restaurant someday or some insane painter that dreamed of being an artist, you know? I never really had that hobby that I wanted to turn into [a career].” Because...

By: Leandra | May 29, 2018

Though 2017 has come to an end, it was certainly a busy year for the social media industry. We expect to see a slew of other best-for-business changes in the next few years. Live video, for instance, continued to perform very well last year, with more and more business leveraging its power to spruce up their marketing campaigns. Gone are the days when businesses only had to share content on social media; today, customer engagement and personalized experiences are the game-changers.

But, that isn’t all in the social media for business space.


Are you looking to keep up-to-date with tips for using social media for business? If yes, you’re in good company. In the post, we are going to take a quick look at two social media trends that every fo...

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