By: Leandra | September 17, 2020

We Are Open Sign

By: Christina Nguyen


Just like many relationships and objects in life, businesses aren’t permanent -- data shows that not all of them make it past 18 months. Even a business thriving in the fall of 2019 could have sunk in April 2020. This is likely due to the business not being able to adapt to changing times, but there could have been a host of other factors as well.


Running a business in any industry is a complex, multi-faceted challenge. The reasons why so many businesses don’t last vary greatly depending on the actions of the key decision-makers and the status of their target market. 


Here are some ways to make your business last and keep it sustainable:


1. Know your target audience in as much depth as possible, staying updated.

M...

By: Leandra | September 03, 2020

Man and Woman at an Interview

By: Christina Nguyen


If your business is fortunate enough to be growing at this time, you might be hiring some new faces to join your team. Hiring can be a daunting process, as interviews can be nerve-wracking. After all, the candidates are interviewing you as much as you’re interviewing them.


Across all roles, the right or wrong hire can make a significant difference to your business, with the impact depending on their role and actions. The presence and influence of the right or wrong person can also affect employee morale, so you’ll have to consider their internal impact as well.


The hiring process isn’t something everyone succeeds at right away. Just like working a job, you learn the dos and don’ts from experience. From our experiences, h...

By: Leandra | August 28, 2020

Man Working in a Small Business Office

By: Christina Nguyen


No matter how savvy you are at entrepreneurship, there will always be challenges along the way. If you’ve been following our blog, we’ve been helping our clients overcome several challenges relating to handling the current pandemic while keeping their employees safe and effectively communicating.


The pandemic hasn’t been the only challenge our clients have overcome. As advisors to startup businesses, we know that being small can pose its own unique challenges to a wide variety of industries. Fortunately, our years of experience have told us to not give up on finding solutions. 


Here are some common challenges our small business clients have faced and tips for how they can be overcome:


1. Employees wearing many ha...

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