By: Christina Nguyen
When you do a Google search of literally anything, what results are you clicking on first? Chances are that it’s the first few results without giving a thought to the second or third pages of results.
It isn’t random which pages appear higher on the list. To earn those coveted spots, websites must go through consistent search engine optimization (SEO). This requires a bit of a budget to hire an SEO specialist with a little more for the tools they’ll need. However, not having that doesn’t mean you can’t improve your SEO yourself.
Here are a few things you or your marketing strategists can do for SEO on a limited budget:
1. Add more long-tail keywords to your website.
Regardless of what industry you’re in, you’re more l...