May 30th is National Creativity Day and it's the perfect time to shake up how you show out for your clients! There isn't one simple equation for marketing. Creativity goes hand-in-hand with your sales, especially as a small business owner. Taking a different approach to marketing will help you captivate both existing and potential customers. We're sharing five strategies you can experiment with right away, from adding surprise elements to orders to revitalizing the unboxing experience for your customers.
Let's celebrate creativity by mixing up your marketing efforts today!
1. Include freebies in customer orders
Have you ever ordered something and found out there was more than you expected? It's always a welcome surprise to find a free gift or sample included with your purchase. Adding freebies to your customers' orders is a sincere way to show appreciation to the people that support your business. They'll also be more likely to return or recommend your business to others. Here are some ideas to include in future orders: brand stickers, discount codes, personalized thank you cards or samples of your other products. Who doesn't love surprises?!
2. Offer mystery boxes for sale
Speaking of surprises, mystery boxes are inherently interesting. The element of surprise and the anticipation of not knowing exactly what you'll get makes for a fun experience for your customers. Mystery boxes can include anything you choose to put in, but they usually promise a value that exceeds it's normal value. This encourages customers to buy them as an opportunity to save money as well. It's a creative way to sell your goods and even introduce new products. This is also an ideal way to sell products that may not be gaining as much traction on their own.
3. Gift influencers free items
In today's world, it seems like influencers are quickly taking over the space once occupied by celebrities. One key reason for this shift is that many influencers seem more relatable and accessible to everyday people. Whether it's their unique personality, quirky lifestyle or sense of fashion that we may gravitate towards, their influence can help expand your reach to their audience. Influencer marketing is a great way to get your business out there. You can pay influencers to share your product, but a better and more cost-effective method is offering it to them for free. While there is no guarantee that they'll share it with their audience, the gesture of generosity may increase the likelihood of them doing so. Many influencers and bloggers may also have their P.O. Box listed on their website. It's a small price to pay for a chance to get your brand noticed and gain valuable exposure.
4. Add a theme to your inventory
Whether it's a well-known event or your own internal special occasion, adding a theme to your inventory will spice up your sales. Adding a theme not only grabs your customer's attention but also creates an emotional connection with your products. You can extend this idea to gift cards, prioritizing special days such as Black Friday, Small Business Month or even your company's anniversary. Be sure to celebrate and share the news about your exciting new lineup of goods on social media.
5. Upgrade your customers' unboxing experience
You may recall that the majority of the products you buy come in boring packages. Cardboard boxes are a thing of the past. Your brand can stand out from the competition by elevating the presentation surrounding your product. Take inspiration from the experience of unboxing an Apple product, where every detail, from the packaging to the reveal feels memorable and satisfying. You can do this by investing in custom packaging that reflects your brand, incorporating colorful wrapping paper and considering adding some freebies mentioned earlier. This is one sure way to increase customer satisfaction even before they see the product they ordered.
And, if you have a service-based business, think about creative ways to enhance your clients onboarding and engagement experience. What sets you and your business apart from your competitors and can help make a lasting impression on your clients? Steps that may seem small like making the onboarding process as streamlined as possible and remembering important dates and likes and dislikes of your clients can go a long way!
Stay top of mind for your customers by tapping in to your creativity. Being a small business owner allows you to have more flexibility in how you want to represent your brand. With just a little bit of creativity, you can help it grow with new marketing strategies!
Author: Gary Wong
What's your go-to marketing strategy to stand out from the competition?
Feel free to let us know in the comments below!
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About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids,
Michigan, and is a proud member of People First Economy and the West Michigan Hispanic Chamber of Commerce. We help businesses thrive. By improving our client's sales over 60%, reducing their expenses and boosting their engagement by 40% or more, we enable our clients to refocus on what they love.
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