Small businesses play a pivotal role in creating jobs and contribute a significant portion to the economy. Despite the increasing trend in small business ownership, individuals from Black communities encounter numerous challenges when initiating their entrepreneurial endeavors. The obstacles frequently involve systemic barriers that are deeply rooted in institutional frameworks, creating inequalities that stem from discriminatory policies and practices. The prevalence of being underrepresented is also a challenge that limits the visibility and opportunities available for Black entrepreneurs which in return, limits access to resources and mentorship. While that may seem daunting, there are numerous ways you can lend a helping hand.
In honor of Black History Month, let's explore ways you can make a positive impact on Black-owned businesses.
1. Shop local and online
When you think about supporting Black-owned businesses, you're probably picturing yourself shopping at local Black-owned stores. As a first step in showing your support, a simple change of where you shop can have a big impact. You have the opportunity to make a conscious choice by shopping with a purpose to empower Black-owned businesses. Don't think that your purchase is just a transaction because it extends further into a statement. The statement contributes to inclusivity and values, creating real-life impact for community empowerment.
Your support creates a ripple effect of increased opportunities for Black entrepreneurs and is a positive part of economic growth in the community. The rise of online shopping makes it convenient and accessible to shop Black-owned businesses wherever you are. However, internet shopping makes it harder for Black-owned businesses to gain visibility. As a small business owner, you understand the struggle of breaking through the noise and reaching potential customers online. Consider investing time in research and discovering local Black-owned businesses to shop at. Don't forget, each purchase shapes the narrative of what matters to you.
2. Connect through social media
Social media has become a powerful tool for spreading awareness and driving change. Take for example, Keith Lee, a popular TikTok influencer who has made an incredible mark on the food review scene, capturing the attention of millions and positively changing the lives of restaurant owners across the country. He goes around reviewing food spots that are not as well-known and takes the hidden out of 'hidden gems' if their food is impressive. Also known as the 'Keith Lee Effect,' his reviews have profoundly impacted numerous Black-owned businesses, contributing to their respective communities.
Even at a smaller scale, you also have the power to become a part of the change. If you had a positive experience after shopping at a Black-owned business, go ahead and show your appreciation by sharing a review on their online listing(s), such as Google, Yelp or their website. A positive review not only attracts new customers, but it also builds trust and credibility, especially if the business is still gaining traction. Your opinion can go a long way and inspire others to connect with the business. Feel free to spread the good word by sharing your positive encounters on social media platforms as well. Utilize hashtags like #blackowned or #blackownedbusinesses to reach a wider audience. You never know how your advocacy may spark a broader awareness for that business!
During Black History Month, communities come together to commemorate and celebrate Black history, culture and successes in various events that range from lectures, art exhibitions, local markets and more. Discover these events through social media or local vendors that may be showcasing them. With a bit of research, your Sunday afternoon could be transformed into a vibrant experience filled with engaging activities that not only support Black-owned businesses but also provide an educational journey into the rich history associated with Black History Month while shopping at Black-owned vendors simultaneously.
3. Be intentional within your business
As a business owner, you have the opportunity to reflect your support within your own business in many ways. Word of mouth is an excellent avenue to share your favorite Black-owned businesses, so feel free to let your team know about your positive experiences. You can host workshops that educate and share information about the challenges faced by Black entrepreneurs, the impact of systemic racism and the economic benefits of supporting Black-owned businesses. If hosting events is not an option for you, there are plenty of activities mentioned above that you and your team can participate in. By spreading awareness and encouraging your team to make conscious choices, you contribute to building a more inclusive and equitable workplace. Your company's core values become more than just words as awareness spreads and your team members align their choices with these values.
Another great way to advocate for Black-owned businesses is to work with Black-owned suppliers and promote their goods and services, creating a stronger collective presence in the market. By doing so, you're showing direct support by being a customer and investing in their offerings and you're actively promoting their business by shouting them out and increasing their visibility. It's a win-win for both parties!
It's easy to think that a single choice or change toward supporting Black-owned businesses is a minuscule action. However, each individual decision possesses the power to make a meaningful contribution to a broader, collective impact. Your opinion can propel a business forward, garnering many others to rally behind them. As a consumer, every purchase you make has the potential to make a difference. Please bear in mind that many Black-owned businesses may be navigating changes, whether due to the pandemic, inflation or other circumstances. Show your support by uplifting Black-owned businesses and become an advocate for inclusivity.
Author: Gary Wong
What is your favorite Black-owned business?
Let us know in the comments below!
Want to receive more informative content like this?
Sign up for our monthly newsletter today!
About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids,
Michigan, and is a proud member of People First Economy and the West Michigan Hispanic Chamber of Commerce. We help businesses thrive. By improving our client's sales over 60%, reducing their expenses and boosting their engagement by 40% or more, we enable our clients to refocus on what they love.
Email us at info@stingrayadvisorygroup.com to schedule a consultation. Follow us today on
Facebook, Twitter, and Instagram for more helpful tips!
To learn more, visit us at www.stingrayadvisorygroup.com
