Setting a good example is something that we've all heard throughout our lives. When we were kids, we likely had role models to look up to. As we have gotten older, we begin to realize that we, too, have the opportunity to be role models for others.
As a business owner, this still is very true. You may have a lot of roles, such as being your business marketer or financial planner. Yet, one of the most important roles you hold is that of a leader. The way you lead, particularly in your interactions with clients and your team, speaks volumes about who you are and what your business stands for.
One of the great pillars of leadership is integrity. In today's competitive world, leading with integrity isn't just the right thing to do; it's also a smart business move. We'll explore how this can positively drive both your business's success and your team's achievements.
Let's take a look at why integrity is good for your business.
1. The importance of integrity in business
Respect, accountability and collaboration are core values that many businesses embrace, but integrity with each of them on a deeper level. Trust is the currency that's exchanged in every successful relationship, whether with your clients or team members. When you build honest relationships, everyone benefits!
Clients appreciate knowing they can rely on you and when you fulfill your promise to deliver high-quality work, they value your integrity above it all. They trust that when they choose your business, they're trusting you with their needs. If you really think about it, that trust is invaluable. Once you consistently meet or exceed expectations, they'll keep coming back. They'll be confident that they can rely on you with their money, and more importantly, their time.
As a team leader, integrity is just as important in how you handle challenges. For example, if a deadline is missed due to miscommunication on your part, acknowledging the issue and taking responsibility builds trust. You may be the role model we mentioned earlier, the one your team looks up to, so setting a strong example is essential. Once you lead with integrity, everyone, including you, will view your business in a whole new light.
2. Transparency builds trust
Transparency is a key player in maintaining integrity with both clients and team members. Clients want to know what's happening with their projects, even if the news isn't always positive. Sugarcoating things doesn't work, so being transparent is your best bet. When they see that you're open about challenges and proactive about solutions, they'll acknowledge and appreciate that. After all, both you and your clients share the goal of achieving the best outcomes.
As a business owner, it's also your responsibility to share the company's goals and challenges with your team. Sharing the realities you're facing helps them understand the bigger picture. Instead of hiding difficult decisions or potential setbacks, speak openly about them. When your team feels informed, they see themselves as partners in the business, not just employees. This pushes higher morale and a stronger commitment to the organization's success. Involving them in your vision allows them to actively contribute to reaching it.
3. Commit to decisions that align with your values
Owning a business comes with its share of ups and downs. There will be days when you face decisions that challenge your values. These are the days that are sure to make your head spin. But as a leader, it's essential to make choices that align with the ethical standards you've set for yourself and your organization. Often, these decisions you make behind closed doors will eventually come to light, so when you stay true to your values, people will notice.
For example, you might be tempted by an offer to cut costs by outsourcing production to a vendor who uses questionable labor practices. The easy option might be to accept the offer for financial gain, but the ethical choice is to decline, even if it means higher production costs in the short term.
This kind of decision reflects not only your values but your long-term vision. Ethical business practices lead to sustainable growth, where both the people you work with and the community are treated with respect and fairness. Clients and your team will take notice of your ethical stance and gravitate toward your business for the right reasons. You're setting the example for future entrepreneurs as well.
Staying true to your word is challenging in today's world, where many businesses are looking for shortcuts with their clients, team and community. Setting yourself apart can be a big game-changer. Integrity is something that you define through your actions and commitments. Keeping your promises, even the small ones, builds credibility over time. Word will spread and clients will be drawn to your business.
Integrity goes beyond your business practices as it shapes who you are. You'll become someone your younger self would look up to, proud of the person you've become and the role model you represent. Integrity is what will elevate your business and help it stand the test of time.
If you feel inspired to become a better boss, we've got some innovative ways to do so! Read here.
Author: Gary Wong
How do you lead your business with integrity?
Feel free to let us know in the comments below!
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About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids,
Michigan, and is a proud member of People First Economy and the West Michigan Hispanic Chamber of Commerce. We help businesses thrive. By improving our client's sales over 60%, reducing their expenses and boosting their engagement by 40% or more, we enable our clients to refocus on what they love.
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