As we're locked in with you for success through 2025, it's clear that the world of marketing is changing really fast. If you're a business owner, then you know that keeping up with the changes that align with your business is essential. It helps your business stay relevant while shaping the way your customers connect with your vision. We uncovered three marketing trends that are coming from last year and staying strong in the year ahead.
Let's break these three trends down and explore how you can make the most out of them in 2025.
1. Leading the future with AI
Automate repetitive tasks like customer service or content creation, giving you more time to focus on the tasks that need your attention most.
Tailor customers' unique preferences by analyzing their behavior on your website and recommend products based on their browsing history. In addition, personalized offers that revolve around this data can be sent to them.
Optimize your advertising efforts by helping you analyze which ads are performing best and automatically adjusting to get you the best results.
Rank higher in search results by using AI to improve your website's SEO and attract more organic traffic.
AI is here to stay, and it's best to stay ahead by exploring how it can benefit your business. It's essentially having a 24/7 assistant that helps you get things done, just the way you want.
2. Shifting toward authenticity with creators
In 2025, we're going to see an even bigger shift from traditional brands to individual creators. This doesn't mean brands are disappearing, but it does indicate that your customers are increasingly favoring people. People who are real and authentic in their recommendations. It's more likely that people are willing to trust a review from their favorite influencer over a well-produced ad. Authenticity is what truly connects people and your business can tap into this in many ways.
Partner up with other local businesses that can showcase your products/services in their storefronts. This helps build relationships with businesses that share your values and audience.
Get involved with influencers and creators by inviting them to your in-person or remote events. They can bring excitement and visibility to your business.
Offer them exclusive access to your products for reviews. Personalizing their products to make them feel special also encourages them to put in extra effort and share a positive experience with their following.
Small businesses like yours have the unique position to work with creators in a more hands-on way. These creators aren't just a marketing tool, but as partners who can help shape the story you're trying to tell.
3. Increase your engagement with livestreaming
Along with creators, livestreaming isn't new. However, in 2025, it will be a powerful way for your business to succeed. With the rise of live-stream entertainment last year, it's clear that it's a great fit for your business because it's authentic, immediate and interactive. These are qualities that traditional content just can't match.
Connect with your customers by doing product/service demonstrations, showing off your personality and expertise.
Host Q&As, give a behind the scenes look or even launch your new products with a live audience.
Platforms like Instagram and Facebook make it easy to go live. The best part? You don't need fancy equipment. Remember the tip we just shared about authenticity? With just your smartphone camera, you can start engaging with your audience right away.
The new year brings opportunities for change and growth in all areas of your business. Looking beyond the marketing piece, if you're interested in becoming a better leader within your business, look no further! Read our blog here.
Author: Gary Wong
What's your favorite marketing trend coming up this year?
Feel free to let us know in the comments below!
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About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids,
Michigan, and is a proud member of People First Economy and the West Michigan Hispanic Chamber of Commerce. We help businesses thrive. By improving our client's sales over 60%, reducing their expenses and boosting their engagement by 40% or more, we enable our clients to refocus on what they love.
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