For any business, lead conversion is the ultimate end goal of an advertising campaign. After all, you deploy these campaigns to try and secure new customers to generate additional sales. Despite this, many businesses struggle to convert potential leads into solid customers, and then they lack the knowledge of expertise to find a solution. Therefore, many companies waste a substantial amount of money on unnecessary advertising because they do it over and over again without results. So, in this post, we will help you transition those evergreen visitors into your loyal customer base with B2C lead conversion tips.
Now, one of the most magnificent methods to increase your lead conversion rate is to write effective calls-to-action (CTA). It is important to learn how to craft CTAs in a way that will entice your lead to not think twice - techniques such as playing on their emotions with a ‘fear of missing out’ tactic like ‘limited stock available’ or with a motivational ‘buy one get one free’ promotion will get them relying on instinct rather than giving themselves time to think otherwise. Additionally, it is crucial to use words that are decisive, like ‘Now’, ‘Buy’ or ‘Subscribe’, so they feel compelled to take action.
B2C sales funnels are also a hugely advantageous strategy to consider when looking to convert leads into genuine customers. Although businesses would love to convert every single lead they generate into a customer, this is simply very rare and, in 99% of cases, unachievable. Therefore, it is crucial to try and convert as many leads into consumers as possible. One tip for doing this is by making your sales process smooth and simple with convenient transition from stage to stage.
For example, once you’ve created awareness, it is wise to then provide more information once visitors are in the ‘interested’ stage. Before you can then secure a sale, the lead will go through stages of considering the product, intending to buy the product and reviewing their decision before actually press BUY. To sum it up, continuously review your sales funnel and ensure it is smooth, persuading and informative through the stages.
Furthermore, another savvy way to convert leads is to establish an email list. Please note that you must put the email list subscription somewhere noticeable on your site, or even have it pop up in the middle of the screen when visitors enter on your site. Email lists are a crucial part of a strong advertising strategy. For instance, you can encourage people to join your email list subscription with an incentive like ‘You’ll gain access to exclusive discounts’, which may encourage a potential customer to purchase more frequently.
Finally, there are many applications or pieces of software that can be utilized and installed into your site to assist with the process of ‘lead’ to ‘customer’ conversion. These particular pieces of software offer a variety of tools to lower your workload and ensure your site, marketing and sales funnel are fully optimized and professional. They will handle things such as email marketing, creating analytical reports and customer relations management.
About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids, Michigan. By creating dynamic customized solutions for business growth, we empower businesses and entrepreneurs with the tools to further their development. To learn more or schedule a consultation, visit www.stingrayadvisorygroup.com. Follow us today on Facebook and Twitter for more helpful tips!
