Though 2017 has come to an end, it was certainly a busy year for the social media industry. We expect to see a slew of other best-for-business changes in the next few years. Live video, for instance, continued to perform very well last year, with more and more business leveraging its power to spruce up their marketing campaigns. Gone are the days when businesses only had to share content on social media; today, customer engagement and personalized experiences are the game-changers. But, that isn’t all in the social media for business space.
Are you looking to keep up-to-date with tips for using social media for business? If yes, you’re in good company. In the post, we are going to take a quick look at two social media trends that every forward-thinking business can integrate into their online marketing strategies.
Increased Engagement and Live Interactions Between Brands and Customers
More and more businesses are realizing the importance of cultivating lasting relationships and social media engagement, as opposed to just sharing content or treating social media as a platform for posting ads. It has become crucial for brands to keep their followers happy and excited by using social media to open channels where they can reach and interact with them. Of course, the connection between customers and business has never been this close before.
With that said, more social media engagement and personalized interactions are starting to pay off for brands. According to social media giant Instagram, more than 80 percent of its users are already following at least one brand, with one in three customers who share their personal accomplishments on the platform mentioning a brand. Today’s tech-savvy consumers not only love sharing personal accomplishments, but they also enjoy being recognized by brands on social media. This gives businesses the power to buck the trend, offer better experiences, and increase their reach through personalized comments, mentions, messages, and more.
The Emergence of Customizable Chatbots
Chatbots allow businesses to leverage social media to communicate more proficiently and more effectively with the customer. With customizable chatbots, however, brands can up the ante and address specific customer problems with an incredibly high level of efficiency. Recent stats show that the number of customers served by customizable chatbots through direct messages increased by a whopping 80 percent in less than a week.
What can customizable chatbots do for your business?
- They allow you to resolve customer issues faster
- They can take & process customer's orders, directly through social media
- They provide easy access to customer information.
These are only two changes in using social media for business but it doesn't appear they will be going away anytime soon. With live interactions, increased engagement, and use of customizable chatbots, you can take your brand on social media to the next level.
How have you used either of these tips to improve your online presence?
If you would like a review of your digital presence, connect with us today! info@stingrayadvisorygroup.com or (616) 841-5548
And be sure to check back next month for benefits (and tips!) for using Instagram.
