By: Leandra | July 12, 2018

Instagram Tablet Screenshot

Tip #1: Run Photo Contests to Build Buzz and Create Engagement


If you want to elicit more engagement and create more pizzazz for your brand on Instagram, you might want to think about contests. The platform has become a go-to place for those looking to run impactful photo contests -- and for good reason. It’s easy to build a contest, share, and promote it. 

You can simply ask Instagram users to utilize a specific branded hashtag for the contest when tagging their photos. It’ll be quite easy to search through the images, making it easy for users to vote and pick a winning photo!

Tip #2: Incentivize Users with Discount and Promo Codes

There’s a good chance that you offer promo or discount codes on your website, so why not take it u...

By: Leandra | June 21, 2018

Instagram screenshot

Instagram has made huge milestones and leaps over the years to become one of the most popular social media platforms, outperforming Twitter, LinkedIn, Pinterest, and Reddit combined when it comes to engagement. With more than 800 million active monthly users, Instagram has become a darling for businesses. What’s more -- the platform is built around the premise of creating buzz, something that can do wonders for any business digital marketing strategy.


No matter how you look at it, Instagram will keep pulling in more and more active users, and it’s high time you start using it to take your business to the next level. The bigger question, however, is: which types of businesses should or can stand to benefit from using Instagram? Turns out...