By: Leandra | February 08, 2019

People with speech ballons

In our July 2018 Newsletter, we highlighted the importance of online reputation management, tips on how to respond to customer reviews, and how to go about obtaining customers reviews. Today we’re going to dive deeper into the why behind the idea that business owners should respond to all reviews!

By: Leandra | January 11, 2019

Cell Phone Screen

As we welcome the new year and reflect on the digital happenings of 2018, it comes as no surprise that mobile website traffic vs. desktop traffic continues on the upswing. In 2018, 52.2 percent of all website traffic worldwide came from mobile devices in comparison to 50.3 percent in 2017. With each year that passes, more users are hopping on the mobile train, so if you haven’t made the shift, it’s time to get on board! While the idea of enhancing your mobile website may seem daunting, we have a few tips to help you get started.

By: Leandra | December 14, 2018

Graphic design workup

Consider your website the largest piece of your online real estate. With this in mind we highly suggest devoting extra thought and care into your strategy when building out your custom website. Now, a fully functional and optimized website will not come overnight, but below are a few helpful tips to help guide you through the process. Bonus: you can use us as a resource!

By: Leandra | November 09, 2018

Branding Graphic

Logos are a series of shapes, values, and colors. They are visual symbols that help tell the story of an organization. People make assumptions about core values, principles, and who brands really are based off this symbol, so this is definitely something worth putting time and effort into! Some things to consider when designing your logo:


Concept


While your logo is the introduction to your brand, it doesn’t necessarily have to be straightforward. For example, if you own a pizza parlor, you don’t have to throw a pizza slice in your logo! What’s more important is to be original and identifiable by using appropriate colors, typography, and thoughtful design.


Color Palette

When choosing your palette, keep in mind that colors have meaning and evoke...

By: Leandra | September 07, 2018

In a recent blog post, we introduced you to Taryn Kutches and Parker Design. Even though her business is young, Kutches has already found success in her passion career. Like many of us these days, Kutches wears multiple hats. She is a dedicated mother, hard-working sales engineer, and, as you know, the co-founder of Parker Design. In this post, we will be highlighting Taryn’s take on failure and resilience. 


Often times, people are afraid to try new things - even mundane things - out of a fear of failure. Nobody ever wants to be knocked down, hear the the word ‘no’ or simply have something not work out. However, failure is part of human nature. Failure can be good thing. While overcoming failure can absolutely be a testament to the resi...
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