Instagram has made huge milestones and leaps over the years to become one of the most popular social media platforms, outperforming Twitter, LinkedIn, Pinterest, and Reddit combined when it comes to engagement. With more than 800 million active monthly users, Instagram has become a darling for businesses. What’s more -- the platform is built around the premise of creating buzz, something that can do wonders for any business digital marketing strategy.

Though 2017 has come to an end, it was certainly a busy year for the social media industry. We expect to see a slew of other best-for-business changes in the next few years. Live video, for instance, continued to perform very well last year, with more and more business leveraging its power to spruce up their marketing campaigns. Gone are the days when businesses only had to share content on social media; today, customer engagement and personalized experiences are the game-changers.

Are you looking to keep up-to-date with tips for using social media for business? If yes, you’re in good company. In the post, we are going to take a quick look at two social media trends that every fo...

Artificial Intelligence (AI) has become one of the most talked about issues in the recent past and is still a hot topic in 2018. In the simplest terms, AI refers to machines working on tasks that when done by humans, would require a measure of intelligence. A good example is a computer playing chess. However, today’s artificial intelligence has gone beyond performing simple tasks. Now, AI can learn from the data it computes, a concept that is known as machine learning. 

There are different kinds of Artificial Intelligence: 

•Classic AI – Also known as symbolic or symbol manipulating AI, this is where a machine solves problems in a hierarchically logical way. This approach is top-down, using abstract connections, human-readable ...