By: Leandra | July 12, 2018

Instagram Tablet Screenshot

Tip #1: Run Photo Contests to Build Buzz and Create Engagement


If you want to elicit more engagement and create more pizzazz for your brand on Instagram, you might want to think about contests. The platform has become a go-to place for those looking to run impactful photo contests -- and for good reason. It’s easy to build a contest, share, and promote it. 

You can simply ask Instagram users to utilize a specific branded hashtag for the contest when tagging their photos. It’ll be quite easy to search through the images, making it easy for users to vote and pick a winning photo!

Tip #2: Incentivize Users with Discount and Promo Codes

There’s a good chance that you offer promo or discount codes on your website, so why not take it u...

By: Leandra | June 21, 2018

Instagram screenshot

Instagram has made huge milestones and leaps over the years to become one of the most popular social media platforms, outperforming Twitter, LinkedIn, Pinterest, and Reddit combined when it comes to engagement. With more than 800 million active monthly users, Instagram has become a darling for businesses. What’s more -- the platform is built around the premise of creating buzz, something that can do wonders for any business digital marketing strategy.


No matter how you look at it, Instagram will keep pulling in more and more active users, and it’s high time you start using it to take your business to the next level. The bigger question, however, is: which types of businesses should or can stand to benefit from using Instagram? Turns out...

By: Leandra | May 29, 2018

Though 2017 has come to an end, it was certainly a busy year for the social media industry. We expect to see a slew of other best-for-business changes in the next few years. Live video, for instance, continued to perform very well last year, with more and more business leveraging its power to spruce up their marketing campaigns. Gone are the days when businesses only had to share content on social media; today, customer engagement and personalized experiences are the game-changers.

But, that isn’t all in the social media for business space.


Are you looking to keep up-to-date with tips for using social media for business? If yes, you’re in good company. In the post, we are going to take a quick look at two social media trends that every fo...

By: Leandra | April 27, 2018

While AI has been associated with tech giants like Google and Amazon, there are good opportunities for small businesses to use AI as well. 

As our last blog post stated, Artificial Intelligence (AI) is a hot topic in 2018 and will continue to generate a buzz for the foreseeable future as machine take up more functions both at home and in the workplace. 

Manufacturing Robot - AI

By: Leandra | April 12, 2018

Artificial Intelligence (AI) has become one of the most talked about issues in the recent past and is still a hot topic in 2018. In the simplest terms, AI refers to machines working on tasks that when done by humans, would require a measure of intelligence. A good example is a computer playing chess. However, today’s artificial intelligence has gone beyond performing simple tasks. Now, AI can learn from the data it computes, a concept that is known as machine learning. 


There are different kinds of Artificial Intelligence: 

•Classic AI – Also known as symbolic or symbol manipulating AI, this is where a machine solves problems in a hierarchically logical way. This approach is top-down, using abstract connections, human-readable ...

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