By: Leandra | December 14, 2018
Consider your website the largest piece of your online real estate. With this in mind we highly suggest devoting extra thought and care into your strategy when building out your custom website. Now, a fully functional and optimized website will not come overnight, but below are a few helpful tips to help guide you through the process. Bonus: you can use us as a resource!
By: Leandra | November 09, 2018
Logos are a series of shapes, values, and colors. They are visual symbols that help tell the story of an organization. People make assumptions about core values, principles, and who brands really are based off this symbol, so this is definitely something worth putting time and effort into! Some things to consider when designing your logo:
Concept
While your logo is the introduction to your brand, it doesn’t necessarily have to be straightforward. For example, if you own a pizza parlor, you don’t have to throw a pizza slice in your logo! What’s more important is to be original and identifiable by using appropriate colors, typography, and thoughtful design.
Color Palette
When choosing your palette, keep in mind that colors have meaning and evoke...
By: Leandra | September 07, 2018
In a recent blog post, we introduced you to Taryn Kutches and Parker Design. Even though her business is young, Kutches has already found success in her passion career. Like many of us these days, Kutches wears multiple hats. She is a dedicated mother, hard-working sales engineer, and, as you know, the co-founder of Parker Design. In this post, we will be highlighting Taryn’s take on failure and resilience.
Often times, people are afraid to try new things - even mundane things - out of a fear of failure. Nobody ever wants to be knocked down, hear the the word ‘no’ or simply have something not work out. However, failure is part of human nature. Failure can be good thing. While overcoming failure can absolutely be a testament to the resi...
By: Leandra | August 24, 2018
Recently Stingray Advisory Group’s founder, Leandra Nisbet, had the pleasure of interviewing Taryn Kutches, a mother of two whose day job is being a sales engineer and has also found success as co-founder of the women’s fashion backpack company, Parker Design. As fellow entrepreneurs, the women were of no shortage of topics to discuss.
Kutches had always wanted to run a passion career of her own, but deciding on a path, at least initially, proved to be difficult for her. “I don’t have some hobby that I’m crazy good at; I wasn’t some super good chef that dreamed of opening their own restaurant someday or some insane painter that dreamed of being an artist, you know? I never really had that hobby that I wanted to turn into [a career].” Because...
By: Leandra | July 12, 2018
Tip #1: Run Photo Contests to Build Buzz and Create Engagement
If you want to elicit more engagement and create more pizzazz for your brand on Instagram, you might want to think about contests. The platform has become a go-to place for those looking to run impactful photo contests -- and for good reason. It’s easy to build a contest, share, and promote it.
You can simply ask Instagram users to utilize a specific branded hashtag for the contest when tagging their photos. It’ll be quite easy to search through the images, making it easy for users to vote and pick a winning photo!
Tip #2: Incentivize Users with Discount and Promo Codes
There’s a good chance that you offer promo or discount codes on your website, so why not take it u...
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