If you're a business owner, you already know that there are countless ways to market your organization. It all lies within your ability to be creative and stand out from the crowd. Sometimes, your best marketing tool isn't always a flashy ad or a trending TikTok. It could be generosity. That's why National Give Something Away Day on July 15 is a chance to show up for your loyal customers and potential clients with thoughtful freebies. We all know free stuff! So, understand that doing a smart giveaway is another reason for people to engage with your brand.
"What goes around comes around."
Below, We've put together a list of giveaway ideas for different types of businesses.
1. Food and beverage businesses
We rely on our senses every day to see what we like and what we don't. Taste is one of the most powerful ones. In fact, taste shapes our memories, moods and first impressions. If you own a food or drink business, you can absolutely use taste to your advantage with the right kind of freebies 🍳🥤:
Samples of a new or upcoming item.
Loyalty customer cards that offer one free item for signing up.
A complimentary drink with a qualifying purchase.
Recipe cards that can be redeemed or downloaded to try at home.
2. Retail and lifestyle brands
Sometimes, all it really takes is the right pair of eyes to discover your business for it to blow up. A freebie is sure to light up some attention, but it doesn't have to be expensive, even if it sounds like it. Here are some smart, budget-friendly ideas 🛍.
Early access for repeat customers to upcoming collection drops.
Free accessories like a charm or bracelet with qualifying purchases.
Discount coupons or a spin-the-wheel promo.
Bundled clearance items as a bonus add-on at checkout.
3. Professional services
If your business specializes in advising, consulting, marketing or any client-based work, you still have many ways to show value with simple giveaways. Check it out đź’».
Free consultations (10 - 30 minutes) to plan out your services.
Downloadable tools like spreadsheets or checklists.
Scaled-down versions of your core services.
A raffle for one lucky winner to receive a premium service.
4. Wellness, beauty and personal care brands
Everyone wants to feel good and most people feel even better when they're gifted something that improves their quality of life. If your business helps others look or feel their best, we've got just the " pick me ups" for your clients đź’š.
Small, care items like a stress ball, warm-up band, or sleep mask.
Worksheets to track mood and habits.
Special drop-in classes for meditation or yoga.
Guided meditation audio downloads.
Mini versions of your most popular products.
5. Home improvement
Whether your business focuses on renovation, repairs or general handyman work, potential clients are always looking for a reliable fix. Give them a taste of your expertise with one of these giveaways that are sure to increase their confidence in your business đź› .
Allow your clients to send you a photo for a quick consultation and expert advice.
Free consultation with a quote on the services.
Checklist guide for home safety.
Mini-sized tools like a tape measure, screwdriver, or stationery.
At the heart of many businesses lies generosity. It's about building connections and sometimes, the smallest gestures can leave the biggest impressions. When you host giveaways, they should reflect what your business is about and remind customers why they chose you on the first day.
As National Give Something Away Day approaches, we hope you find a way to give that feels right for you. What goes around really does come back around!
Author: Gary Wong
đź’¬ What freebies are your business going to offer?
Feel free to let us know in the comments below!
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About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids,
Michigan, and is a proud member of People First Economy and the West Michigan Hispanic Chamber of Commerce. We help businesses thrive. By improving our client's sales over 60%, reducing their expenses and boosting their engagement by 40% or more, we enable our clients to refocus on what they love.
Email us at info@stingrayadvisorygroup.com to schedule a consultation. Follow us today on
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