Blog by Leandra

Community Spotlight: Resilience and Failure By: Matthew Cavender

In a recent blog post, we introduced you to Taryn Kutches and Parker Design. Even though her business is young, Kutches has already found success in her passion career. Like many of us these days, Kutches wears multiple hats. She is a dedicated mother, hard-working sales engineer, and, as you know, ...

September 07, 2018 12:05 AM - Comment(s)

Community Spotlight: Creating a passion career from a personal need By: Matthew Cavender

By Leandra

Recently Stingray Advisory Group’s founder, Leandra Nisbet, had the pleasure of interviewing Taryn Kutches, a mother of two whose day job is being a sales engineer and has also found success as co-founder of the women’s fashion backpack company, Parker Design. As fellow entrepreneurs, the women wer...

August 24, 2018 12:05 AM - Comment(s)

Three Tips For Using Instagram For Business

By Leandra

Tip #1: Run Photo Contests to Build Buzz and Create Engagement

If you want to elicit more engagement and create more pizzazz for your brand on Instagram, you might want to think about contests. The platform has become a go-to place for those looking to run impactful photo contests -- and for good rea...

July 12, 2018 01:05 PM - Comment(s)

Why You Should Integrate Instagram Into Your Marketing Strategy

By Leandra

Instagram has made huge milestones and leaps over the years to become one of the most popular social media platforms, outperforming Twitter, LinkedIn, Pinterest, and Reddit combined when it comes to engagement. With more than 800 million active monthly users, Instagram has become a darling for busi...

June 21, 2018 12:48 PM - Comment(s)

Trends in Using Social Media For Business You Should Be Aware Of

By Leandra

Though 2017 has come to an end, it was certainly a busy year for the social media industry. We expect to see a slew of other best-for-business changes in the next few years. Live video, for instance, continued to perform very well last year, with more and more business leveraging its power to spruc...

May 29, 2018 03:23 PM - Comment(s)

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