Blog by Lisset

While the factors that make a small business successful are complex, there are some characteristics that are consistent. Even though many of these factors apply to larger organizations, here are a few that can make or break a small business.

If you're looking for ways to improve your small business marketing, artificial intelligence (AI) offers a world of possibilities. Here are four ideas to help you get started and improve your customer experience.

Summary: During cultural awareness weeks, months and beyond, there are opportunities to recognize and celebrate the diversity of your teams and communities. Here are several fun and actionable ideas to help get you started.

As the economy evolves, it makes sense that the circumstances and needs of your team will change as well. This creates an opportunity for businesses to pay attention to needs such as recruiting, engagement and team member retention ‒ resulting in a more engaging, inclusive overall experience.

As social media platforms evolve and add new functions, it’s no surprise that social media marketing evolves with it. Staying on top of how social media is commonly used, and new developments, can help businesses tailor their marketing to engage with contemporary, trend-savvy audiences.