Just like an inside joke, memes are relatable, funny and something we all enjoy sharing.
They're typically in the form of an image, video or GIF that reflects current trends, pop culture or shared experiences — and they can spread quickly.. Recently, they've evolved from simple internet humor into a way for businesses to connect with their audiences in a meaningful way.
Since it's National Humor Month, what better time than to think about leveraging memes offers a unique opportunity to help you engage with customers and build brand personality. Since we live in the digital age, memes can make your business stand out from the rest. Plus, they’re quick to create and cost-effective. And who knows? Maybe you're next post will even go viral!
Learn how and when to use memes to drive more eyes (and smiles) to your business.
1. The humor that connects us all
People love to laugh and smile. Memes tap into that by being funny and relatable. When you use memes in your marketing, that shows that your brand is approachable and connects with people on a personal level.
Imagine your meme being shared, liked and saved. That’s visibility you can’t always buy—and it helps grow your reach organically.
Memes are super easy to create because it's all in your hands! There are so many different formats to play with and here are a few popular ones you can try.
Reaction memes: These are some of the most popular images that capture how people feel about certain things. They're usually pictures of a person or character's facial expression.
Caption templates: These images have one or two captions. They're more old school, but can still capture the light-heartedness humor. You can easily create your own with this free meme template generator here.
GIFs: Short, looping images that are great for ads or responding to customers, adding a fun and engaging touch to the conversation.
Countless memes out there that can help you express your brand. You've probably stumbled across plenty yourself while on the internet, so if you see something you like, don't hesitate to consider how you can incorporate it into your own marketing!
2. When is the best time to use memes?
The internet is a crowded space and everyone's fighting for attention. But if you can find the right time and place for your marketing strategy, you're bound to strike gold – memes can help you get there!
The best time to share a meme is whenever it feels natural and relevant for your brand and audience.
You can use them to:
🆕 introduce a new product or service
🗣️ join a trending topic or
The great thing about memes is that you don't have to spend hours crafting them like you would with a full-blown marketing strategy. There is no need to worry about all the complex marketing details. All you need is the right meme and creativity to make it work.
3. When memes can go wrong
These charming, funny images can be a powerful marketing tool, but they can also backfire if misused. The key to using memes for your brand is to make it feel more relatable and authentic.
With that in mind, here are a few things to keep in mind when using memes.
First note to make is not to force a meme to fit your brand or message. It should feel natural and align with your brand's personality. You also want to ensure that it resonates with your target audience. It shouldn't be too niche, but people should still understand it. It's also vital to avoid memes that touch on sensitive topics like politics, social issues or religion, as they can lead to controversy and backlash for your business.
The most important thing is to put yourself in your audience's shoes and think about what they would appreciate. You wouldn't want to see a meme from a business when they're talking about something serious or if it feels out of place for a more formal audience.
Memes rely heavily on context. If it could cause confusion, it's better to skip it.
At the end of the day, we're all just trying to have a good time online and memes are a fun and creative way to bring us together. When you find the right rhythm with memes, you'll be able to offer a wider variety of content that stays true to your brand's voice.
Get creative, stay relevant and keep your content feeling fresh. And, don't forget to bring some smiles along the way! We hope you have a happy National Humor Month!
📌 Do you want to make the most out of your networking events? Check out these tips to really create genuine connections when it comes to meeting people! Read here.
Author: Gary Wong
What's your favorite meme this year?
Feel free to let us know in the comments below!
Want to receive more informative content like this?
Sign up for our monthly newsletter today!
About Stingray Advisory Group LLC: Stingray Advisory Group LLC is based in Grand Rapids,
Michigan, and is a proud member of People First Economy and the West Michigan Hispanic Chamber of Commerce. We help businesses thrive. By improving our client's sales over 60%, reducing their expenses and boosting their engagement by 40% or more, we enable our clients to refocus on what they love.
Email us at info@stingrayadvisorygroup.com to schedule a consultation. Follow us today on
Facebook, Twitter, and Instagram for more helpful tips!
To learn more, visit us at www.stingrayadvisorygroup.com
